Last year, the Human Resources department at WakeMed came to us for help with a nurse recruitment need. Rather than do the expected and send out a traditional direct mail piece, we brought digital to the mix. We started by mailing an oversized, individually coded postcard, directing the recipient to this microsite: http://careers.wakemed.org/welcome.
Once there, they entered their code number and got to request an even more elaborate box mailer highlighting all the great reasons to move to this area of North Carolina. We developed the entire campaign – I wrote all content, and Brandee Cahir art directed and built the site.
When we launched the nurse recruitment campaign, we also created several digital banners that we place on appropriate sites. We had two basic messages: it’s great to live in North Carolina, and it’s even better to work at WakeMed.